Open Captioning is a representation of accurate voice to text transcription (verbatim or edited) of the audio dialogue that appears in synch with vision on screen within video content such as Film, TV programs, TV Advertisements, marketing messages, community notices or company announcements.
The distinct difference between Closed and Open Captions, is that Open Captions are not user activated, but are always present on screen when content is played and traditionally burnt into the media.
Captions are an integral part of all Web published content and with an Open Caption format, the content can be published to any On-Line and Social Media platform with no limitations on meeting such digital accessibility on platforms where it is not accommodated.
Some Important Reasons Why You Should Caption Your Video Content
- With over 4 million people on the Hard of Hearing or Deaf spectrum within Australia, or a staggering 1 in 6 within our community, Content owners and publishers can no longer neglect the very large number of their potential target Audience
Captions are becoming very key as metadata indexed by the major Search Engines such as Google & Yahoo, which immediately increases the visibility of this content on the web
Besides the access it gives to our HoH and Deaf within the community, the other advantage of captioning is within the Learning or Training sector whereby the viewer can see the generated text along with the original audio to aid in much richer understanding of the content particularly for users with ESL (English as a Second Language)
With the proliferation of ‘Advertainment’ Screens and Content delivery within Public Spaces (Shopping Centers, Airports, Gyms, Public Transport terminals, etc..) not conducive to Audio, the Captioning medium becomes key to delivering the message.
Caption File Formats
Create Media Access can offer you and your Video Content team support in tailoring a Closed or Open Caption solutions that meet your specific needs and publishing platform and can supply Caption Files in all formats compatible with the likes of YouTube, Vimeo, Facebook, VLC, Adobe Premiere or XML, .PNG to name a few.
We would love to hear from you, so reach out if you have any questions