Closed Captioning is a representation of accurate voice to text transcription (verbatim or edited) of the audio dialogue that appears in synch with vision on screen within video content such as Film, TV programs, TV Advertisements, On-line Video Marketing,Community and Corporate Company messaging and announcements.
In the Broadcast sector, these captions can be accessed by anyone, anywhere in Australia, free of charge, using a Teletext TV or digital set-top-box to activate the Closed Caption functionality whilst viewing a program.
More importantly and far more relevant to our current and increasing means of accessing content, Captions are now also an integral part of all Web published content and are used within video players such as Windows Media Player, QuickTime Player, VLC and Flash, and now more importantly as a key Accessibility element added to such popular social media platforms as YouTube, Facebook, iTunes, and Vimeo published video content.
These captions are again user activated on most of these mentioned On-Line platforms that offer obvious benefits of making such videos accessible through the inclusion of captioning services. Marketing and communications teams are now well versed with the great added value associated with having text metadata indexed by all major search engines such as Google & Yahoo to increase visibility of this content on the web and greatly enhance their SEO & SEM Strategy.
Some Important Reasons Why You Should Caption Your Video Content
- With over 4 million people on the Hard of Hearing or Deaf spectrum within Australia, or a staggering 1 in 6 within our community, Content owners and publishers can no longer neglect the very large number of their potential target Audience
- Captions are becoming very key as metadata indexed by the major Search Engines such as Google & Yahoo, which immediately increases the visibility of this content on the web
- Besides the access it gives to our HoH and Deaf within the community, the other advantage of captioning is within the Learning or Training sector whereby the viewer can see the generated text along with the original audio to aid in much richer understanding of the content particularly for users with ESL (English as a Second Language)
- With the proliferation of ‘Advertainment’ Screens and Content delivery within Public Spaces (Shopping Centers, Airports, Gyms, Public Transport terminals, etc..) not conducive to Audio, the Captioning medium becomes key to delivering the message.
Caption File Frmats
Create Media Access can offer you and your Video Content team support in tailoring a Closed or Open Caption solutions that meet your specific needs and publishing platform and can supply Caption Files in all formats compatible with the likes of YouTube, Vimeo, Facebook, VLC, Adobe Premiere or XML, .PNG to name a few.
We would love to hear from you, so reach out if you have any questions.